Selected work

How cabinet-grade finance shows up in practice.

The following are illustrative engagement composites; figures and details adjusted to preserve client confidentiality.

Case 01

SaaS · Series B · ~US$30m ARR

Repricing growth around CAC payback.

Challenge

Headline ARR growth was strong; capital efficiency was deteriorating. Marketing owned LTV / CAC and reported payback below 12 months. Finance could not reconcile that figure to the GL.

Approach

Cabinet rebuilt unit economics in the finance function, reconciled to GL revenue and contribution margin
Re-derived CAC by channel including fully-loaded acquisition cost
Built cohort retention curves at the segment level
Reset the CAC payback hurdle inside the operating cadence

Outcome

True blended payback came in approximately 4 months longer than reported
Two channels (~32% of paid spend) reallocated within one quarter
Capital efficiency narrative re-built ahead of the next round

Case 02

Cross-border e-commerce · Growth · multi-region

Margin recovery without revenue loss.

Challenge

Gross margin had compressed for three consecutive quarters. Cost taxonomy mixed COGS and fulfilment in ways that obscured where margin was actually being lost.

Approach

Rebuilt cost taxonomy by behaviour, owner, and decision-right
Constructed a margin bridge across product, channel, and customer segment
Stood up variance triggers and a weekly margin review

Outcome

Identified ~4.1pp of gross margin recovery embedded in fulfilment
Margin trend reversed without channel-level revenue loss
Operating cadence rebuilt around margin, not just revenue

Case 03

Multi-location services · 30+ sites · two regions

Site-level P&L and operating cadence.

Challenge

Group-level results were stable, masking a wide site-level distribution. Underperforming sites were difficult to identify in time to act.

Approach

Stood up site-level P&L with consistent cost taxonomy
Built a regional operating cadence and a weekly leadership review
Trained regional leaders on margin and labour interventions

Outcome

Bottom-quartile sites reached operating breakeven within two quarters
Group operating margin stepped up materially
New site rollouts run on the same cadence from day one

Illustrative composites. Figures, sectors, and details have been adjusted to preserve client confidentiality.